PEARSON PRICING
Delivering our ambition to grow and improve

Pearson Pricing is a team of pricing professionals, experienced in delivering pricing change both as consultants and as pricing practitioners.
Located across Europe, the team naturally brings the pricing and problem-solving toolkit, as well as local market knowledge, that is a pre-requisite for good pricing consultancy.
Equally important, the team brings a track record of delivering sustainable pricing change and capabilities development. We focus on defining good pricing tools, implementing solutions, and building ongoing expertise to equip and empower our clients to make decisions confidently about future pricing moves.
We observe that the implementation of a proposed pricing solution represents the biggest risk in pricing consulting. The Pearson Pricing team is passionate in its belief that successful pricing transformation projects cover not only the definition of the best pricing solutions, but also includes integration across the business’ strategy, processes, systems, and organisation.
Our mission is to help our clients be more successful through better pricing. This is core to our approach and defines the nature of each engagement leading to highly collaborative, flexible, and often long- term relationships.
Pearson Pricing’s expertise and knowledge spans a myriad of sectors. However, each client we work with is very much the expert in their market, product, and customer. It is through collaboration and melding their knowledge with our pricing expertise that we are able to collectively deliver successful outcomes.
This approach yields long term, robust and higher returns. Typical benefits of an optimised set of price changes are 2-5% improvements in margins expressed as a % of sales. In the medium term, through building the process of pricing capabilities, our clients can expect commensurately higher returns.

Ulf Avrin
BACKGROUND
TheTopLineLabVendavo
Navetti
PacketFront Software
Microsoft
EDUCATION
Successful companies understand that effective sustainable pricing are built on technology, processes and people, something that Ulf with his holistic general management perspective has contributed to many times over.

Francesc Sola
BACKGROUND
TheTopLineLabMIO Group
ADPure
EDUCATION
He holds a 360º approach on the development of Pricing & Revenue Management systems and tools to enable pricing functions to enhance their pricing analytical capabilities for data driven decision making process.
Completing successful projects across multiple sectors enables Francesc to establish the right base for each engagement, ensuring the right combination of elements required for a successful implementation are assembled, from beginning to end.

Jessica Fradier
BACKGROUND
TheTopLineLabZF Group
Delphi
EDUCATION
EXEC MBA UNIVERSITY OF WARWICKMSC I.A.E OF TOURS
She has worked with organisations to drive up their pricing maturity level, implementing systems and tools, executing data excellence, restructuring pricing capabilities and processes, designing successful organisations as well as being a project and change management enabler.
She partners with clients to build and implement roadmaps augmented with technology to generate sustainable growth with improved short-term profitability while ensuring the integrity of their pricing policies.
She obtained a MSc in Marketing of Services from the Business Institute of Tours and an Executive MBA from Warwick University. She is bi-lingual in English and French with a working knowledge of the UK, Germany and France.

Eduardo Kuehnel
BACKGROUND
TheTopLineLabDover Corporation
Xylem
EDUCATION
MASTER IN MARKETING, ESDEN BUSINESS SCHOOLCOMMERCIAL ENGINEERING, UDD UNIVERSITY
BACHELOR IN BUSINESS AND ADMINISTRATION; UDD UNIVERSITY
With a deep knowledge in pricing methodologies, processes, people and systems, he is able to advise customers as well as generate effective changes in the organizations to deliver profitable growth.
Prior to joining Pearson Pricing, he spent over 11 years in consulting working cross 30+ countries in different sectors and 7 years as global pricing lead at Dover Corporation and Xylem Inc. in Switzerland.

Eren Alan
BACKGROUND
TheTopLineLabInvestigo
Leagas Delaney
EDUCATION
His experience is built around pricing transformation across both roadmap implementation as well as team capability building & organisational effectiveness analysis.
Eren partners closely with customers during their pricing transformation journey, ensuring maximum value creation and business adoption past the initial project engagement.

Coming Soon
BACKGROUND
EDUCATION
Ulf Avrin
Managing DirectorVIEW BIOFrancesc Sola
Associate Partner - Data InsightsVIEW BIOJessica Fradier
Associate PartnerVIEW BIOEduardo Kuehnel
Associate PartnerVIEW BIOEren Alan
Independent ConsultantVIEW BIOComing Soon
Coming SoonVIEW BIO